Case Study: O.C. Tanner scales global events and boosts app adoption with Bizzabo

O.C. Tanner scales global events with Bizzabo and drives 73% mobile app usage

O.C. Tanner, a global employee recognition company, faced the challenge of scaling its distributed global events portfolio while maintaining brand consistency and a premium VIP experience for its flagship conference, Influence Greatness. Their goal was to find a solution that would provide operational speed and flexibility to various internal teams without sacrificing quality. They partnered with vendor Bizzabo and its Event Experience OS to address these needs.

Bizzabo provided the solution by enabling O.C. Tanner to standardize key workflows using templates, flexible registration paths, a streamlined mobile app, and integrated onsite operations. This resulted in a smoother attendee experience and measurable success, including 73% mobile app adoption for their flagship event. The Bizzabo platform gave the organization a scalable system that supports over 30 internal users and has increased confidence in executing events globally.

O.C. Tanner