Case Study: Myriad Genetic Laboratories boosts event engagement with Bizzabo

Myriad Genetic Laboratories boosts event engagement by 75% with Bizzabo

Myriad Genetic Laboratories, a leading molecular diagnostic and precision medicine company, faced the challenge of managing over 100 annual events with a small team. They needed a seamless event management solution that could handle the complexity of their operations while providing an intuitive experience for attendees.

By implementing the Bizzabo Event Experience OS, Myriad unified registration, websites, and onsite check-in onto a single platform. Bizzabo enabled the team to execute registrations 1-2 days faster and save 20-40% of the time spent building event sites. This solution resulted in a more than 20% increase in registrations and boosted attendee engagement by up to 75%.

Myriad Genetic Laboratories