Case Study: Inductive Automation unifies event tech and improves ICC with Bizzabo

Inductive Automation unifies event tech and captures 27,677 connections with Bizzabo

Inductive Automation, a company that builds industrial automation software, faced challenges with its fragmented event technology stack for its Ignition Community Conference (ICC). Using three separate systems for guest management, mobile app, and virtual interactions led to duplicate work, siloed data, and a lack of reliable session analytics. The company sought a unified platform to streamline operations and gain better insights, turning to vendor Bizzabo for a solution.

Bizzabo provided its Event Experience OS and Klik SmartBadges to consolidate Inductive Automation's event tech. The solution unified registration, content, and engagement into a single platform, modernized check-in with tap-to-connect networking, and enabled passive session tracking for reliable analytics. This resulted in 66% fewer duplicate agenda updates, the capture of 6,180 leads directly in the platform, and 27,677 connections made, providing the data needed to make informed decisions for future events.

Inductive Automation