Case Study: HubSpot boosts attendee engagement and networking at INBOUND with Bizzabo

HubSpot drives 89% attendee contact exchanges with Bizzabo

The customer, HubSpot, sought to enhance community-building and attendee engagement at their first hybrid INBOUND event after the pandemic. Their challenge was to create a seamless, thematic experience focused on connection for both in-person and online attendees. To address this, they partnered with vendor Bizzabo and utilized their wearable event technology, the SmartBadge.

Bizzabo's solution provided SmartBadges, which allowed attendees to tap badges together to digitally exchange contact information, enabling paperless networking. The implementation resulted in over 85,000 connections and 27,000 leads generated. The technology also delivered quantifiable sponsor value and provided HubSpot with critical audience insights through data collection, which is now integral to their future event strategy.

HubSpot​​