Case Study: Lean Startup Conference achieves 22% revenue growth and a $25K boost with Bizzabo

How The Lean Startup Co. Harnessed The Power Of Event Data

The Lean Startup Co., organizer of The Lean Startup Conference in New York, London and San Francisco, needed a better way to engage attendees and meet registration KPIs across roughly 20 events a year. They were hampered by fragmented tools and data silos that made it difficult to target the right audience and run effective promotional campaigns.

By adopting Bizzabo’s all‑in‑one event platform and using features like Ticket Boost, social sharing and the activity stream, they consolidated event data, optimized promotions and improved targeting. The results: revenue topped goals by 22%, Ticket Boost generated an extra $25,000, social sharing drove 146,000 impressions and thousands of additional site visits, and overall KPIs were overdelivered.

Lean Startup Conference

Melissa Moore

Co-Founder of Lean Startup Co. and Executive Producer