Case Study: Piano achieves a unified event tech stack and a sold-out conference with Bizzabo

How Piano uses Bizzabo as the foundation for its virtual and in-person event strategy

Piano, an Amsterdam-based end-to-end activation and analytics platform with about 600 employees, needed to consolidate a fragmented event tech stack as it moved from virtual-only events to planning post-pandemic in-person conferences. The marketing team sought a single platform to manage registration, websites, apps, logistics and localization for both virtual and live formats without relying on multiple point solutions.

Piano chose Bizzabo as its all-in-one Event Experience OS, using its website builder, private-label mobile app, integrations, and the turnkey Bizzabox check-in to streamline operations and scale events. The result: smoother event execution with no major hiccups, strong engagement and conversion (25% site-to-registration, 61% registrant-to-attendee), 400 registrants for their first Bizzabo webinar, and their 2023 in-person conference selling out with 800 registrants seven weeks early.

Piano

Alexis Fillon

Senior Growth Marketing Manager