Case Study: DJI achieves 100+ hours saved and improved virtual engagement with Bizzabo

How Leading Drone Company DJI Saved 100 Hours with Bizzabo

DJI, the world’s largest consumer and enterprise drone company, moved its annual Airworks conference online in 2020 amid the pandemic. Marketing lead Denise Hibbard needed to preserve attendee experience and community, simplify speaker and sponsor workflows, and get deeper event analytics — all while saving time and avoiding complicated platform pricing.

Bizzabo’s all‑in‑one platform and centralized Speakers & Partners portal delivered a user‑friendly solution and strong customer support, letting partners self-serve and reducing back-and-forth. The result: more than 100 hours saved (about 10 on sponsors and 90 on speakers), nearly 73% of registrants attended live or on-demand, registrations exceeded the 850 goal by ~39%, and community messages rose 123%, with richer analytics for measuring ROI.

DJI

Denise Hibbard

Senior Marketing Manager, Enterprise