Case Study: Franchise Update Media achieves streamlined attendee communication and 50%+ open rates with Bizzabo

How Franchise Update Media and Property Fortress streamlined their attendees communication with Bizzabo

Franchise Update Media, a provider of franchising audience intelligence that runs four major conferences annually with 500–1,500 attendees each, faced the challenge of managing attendee communication across multiple apps and platforms. The team needed a single, streamlined solution to centralize registrant data and simplify outreach for national and international events.

After onboarding Bizzabo, they consolidated registration, contact management, and communications using the Email Manager, Registration Tool, and Event App. Smart lists, personalized subject lines, and embedded videos helped them save time and money while improving engagement—achieving at least a 50% email open rate and a 21% click-through rate across campaigns that promoted networking, agendas, and event logistics.

Franchise Update Media

Kathryn Geller

Marketing Communication Manager