Case Study: Degreed achieves scalable, efficient management of 100+ events per year with Bizzabo

How Degreed leverages Bizzabo to host 100+ events every year

Degreed is a global EdTech company that helps organizations upskill and reskill their workforces. With more than 600 employees and 350+ clients, Degreed’s four-person events team runs over 100 events a year — about 130 in 2022 — from webinars and regional meetups to its marquee LENS conference. Managing that volume with frequent last-minute changes made fast site creation, flexible registration, and reliable data critical to meeting goals like lead generation and client advocacy.

Degreed implemented Bizzabo’s Event Experience OS to streamline website creation, registration, and analytics. Bizzabo now powers registration for roughly 95% of events, enabled rapid edits during crises (e.g., swapping a LENS keynote), and supported a virtual LENS Lite that drew ~12,000 attendees. Automated data flows into Salesforce, Zapier, and Slack improve real-time visibility and post-event outreach, while promo-code attribution and in-person tools help the team scale 100+ hybrid, virtual, and in-person events without burning out.

Degreed

Kristen Beinke

Senior Manager of Global Events