Case Study: DataRobot achieves global virtual event launch and pipeline growth with Bizzabo

How DataRobot Launched a Worldwide Virtual Event Series Using Bizzabo

DataRobot, a Boston-based AI company founded in 2012 that delivers trusted AI and more than a trillion predictions for global enterprises (including one-third of the Fortune 50), needed to produce a major virtual event on a short timeline. The events team’s priorities were a seamless customer experience, a flexible platform to iterate agenda and content, robust data analytics to prove event success, and ways to demonstrate equal sponsor value to in-person events.

They chose Bizzabo, leveraging the BizzaKnowledge center for rapid onboarding, a virtual exhibitor hall and Bizzabo Interact for sponsor-led live sessions and breakouts, and Salesforce integration for registration and data syncing. Real-time analytics allowed the team to monitor attendance during a day-two technical issue, identify high-value attendees for follow-up, and measure pipeline and customer expansion — demonstrating that virtual events could deliver measurable ROI for customers and sponsors.

DataRobot

Lindsay Reardon

Event Manager