Case Study: Experity achieves 19x ROI and a $9M influenced pipeline with Bizzabo

Experity uses Bizzabo to deliver an unforgettable healthcare conference experience

Experity, a leading provider of integrated urgent care technology serving thousands of clinics and tens of thousands of patients daily, launched its inaugural two-day Urgent Care Connect to bring together urgent care professionals nationwide. As a first-time, large-scale conference (goal: 300 attendees), the team needed a powerful event management solution to reliably plan, engage attendees, and achieve goals around brand awareness, client delight, and revenue.

By using Bizzabo’s Event Experience OS for registration, onsite software, reporting and automated communications, Experity delivered a polished, memorable event and repurposed content to drive post-event engagement. The conference exceeded expectations (384 registrations, 365 attendees) and produced strong outcomes: 19x ROI, $9M pipeline influenced at the event, $5.4M pipeline generated after, a 30% increase in closed/won rate, and $80K in sponsorship revenue.

Experity

Ashley Ronkowski

Senior Manager of Strategic Events and Field Marketing