Case Study: GreenBook achieves high attendee satisfaction and streamlined event operations with Bizzabo

Driving High Attendee Satisfaction At Iiex

GreenBook, a leading market research firm, runs IIEX North America—a three-day flagship conference with 150+ speakers—and faced growing operational strain as the event expanded. Rapid growth put heavy demands on the events and marketing teams, creating platform fragmentation, tedious manual work, and a need to drive consistently high attendee satisfaction.

By consolidating on Bizzabo, GreenBook automated repetitive tasks, launched and synced websites and apps instantly, and integrated contacts with Salesforce. Ticket Boost drove an extra 113,477 social impressions, 850+ attendees joined the app community (generating 4,400 in-app messages and 173 LinkedIn invites), on-site registration was streamlined, and reporting/sponsorship tools improved revenue tracking—resulting in higher attendee satisfaction and markedly increased team happiness.

GreenBook

Emily Fullmer

Global Events Director