Case Study: Customer Management Practice boosts exhibitor leads by 315% with Bizzabo and Klik SmartBadge™

Customer Management Practice boosts exhibitor leads by 315% with Bizzabo

Customer Management Practice (CMP), a market intelligence firm, was struggling with a fragmented and unreliable event technology stack. This disjointed system, which included separate vendors for websites, mobile apps, and onsite operations, critically failed during a major event, forcing the company to seek a new solution. This led them to partner with vendor Bizzabo.

CMP implemented Bizzabo's all-in-one Event Experience OS and later adopted the Klik SmartBadge™ wearable technology. This solution streamlined event management and modernized attendee networking and check-in. The results were significant: Bizzabo's technology helped CMP achieve a 315% increase in exhibitor leads compared to their old system, generated a new revenue stream, and created a more engaging experience for attendees and sponsors.

Customer Management Practice (cmp)