Bizzabo
28 Case Studies
A Bizzabo Case Study
Culture Summit, founded by Hung Pham in San Francisco, is an educational conference series focused on building inspiring workplace culture. After rapid growth, the team struggled with a fragmented tech stack—WordPress, Eventbrite, MailChimp—which made data hard to interpret and operations inefficient as they scaled to annual conferences, webinars, and meetups.
By switching to Bizzabo’s all‑in‑one event platform in 2017, Culture Summit used features like Ticket Boost referrals, in‑depth analytics, and sponsorship tools to drive demand and streamline workflows. Results included a 600% spike in first‑month ticket sales, a 20% reduction in marketing spend, and their first platinum sponsor secured via Bizzabo’s app sponsor placement, improving revenue and strategic decision‑making.
Hung Pham
Founder