Case Study: The Drum achieves 20% registration growth and 100+ hours saved with Bizzabo

Boosting Registration And Increasing Brand Equity At Do It Day

The Drum, a leading marketing publisher, runs Do It Day—an annual, multi-city conference (New York, London, Singapore) that gathers marketers to create campaigns for global causes. To elevate brand equity and boost registrations, the team struggled with time-consuming, manual processes: building event pages with busy developers, using a non-integrated registration tool, and delivering an inconsistent, resource-heavy attendee experience.

Partnering with Bizzabo gave The Drum a customizable event website and integrated registration flow that streamlined planning and preserved on-brand messaging. The platform cut more than 100 hours of work, increased registrations by 20%, and freed the team to focus on impact-driven programming while improving productivity and attendee experience.

The Drum

Talloulah Matthews

Conference Administrator