Bizrate Insights
10 Case Studies
A Bizrate Insights Case Study
Shindigz, a family-owned online and catalog retailer of party supplies, wanted to understand why customers were encountering issues during ordering and delivery. Working with Bizrate Insights and its Online Buyer Survey, the company gained direct customer feedback to identify the sources of frustration and prioritize improvements.
Bizrate Insights helped Shindigz uncover checkout problems caused by autofill shipping addresses and unclear delivery expectations after purchase. The retailer overhauled its checkout flow, disabled autofill, added shipping-address prompts, and improved delivery messaging and shipping options. As a result, Shindigz increased customer service satisfaction by 8.9% and improved on-time delivery scores by 12%.
Ellen Hogen
CS Manager