Case Study: Lehman’s boosts website conversions with Bizrate Insights

Lehman’s Turns Amazon Traffic Into Website Customers

Lehman’s, a longtime independent hardware and homesteading retailer, wanted to turn marketplace traffic into loyal customers on its own website. But after a site redesign and new acquisition campaigns drove more visitors to Lehmans.com, conversion rates fell and many shoppers abandoned their carts before checkout. To better understand why, Lehman’s turned to Bizrate Insights and its Online Site Abandonment Solution.

Using feedback from abandoning visitors, Bizrate Insights helped Lehman’s identify shipping costs as a major barrier to purchase. Lehman’s tested a free-shipping promotion on orders over $99 and saw a 12% increase in conversion rate plus a 5% rise in average order value in the first two weeks. Encouraged by these results, Lehman’s continued using Bizrate Insights to refine shipping offers and collect feedback from both visitors and buyers.

Lehman’s

Matt Gerstenslager

Vice President of Digital Marketing