Case Study: Orvis improves website abandonment insights with Bizrate Insights

How Insights From Website Visitors Drive New Business

Orvis, a family-owned retailer specializing in outdoor goods, lacked insight into why website visitors were leaving without making a purchase. They had no visibility into the customer experience and struggled to identify which CX improvements to prioritize. To solve this challenge, Orvis turned to vendor Bizrate Insights and implemented its Site Abandonment Solution.

Bizrate Insights provided a survey to engage customers as they left the site, delivering actionable data through its VitalSigns dashboard. This solution gave Orvis real-time feedback on visitor intent, points of abandonment, and specific pain points. As a result, Bizrate Insights helped Orvis reduce the number of abandoners and make meaningful improvements to their online shopping experience.

Orvis

Jason Pafford

Voice of the Customer and Communications Supervisor