Case Study: Funko boosts DTC satisfaction and site traffic with Bizrate Insights

Funko Increases Nps by 10 Points

Funko wanted to grow direct-to-consumer sales through its website while building on the success of its Funko Pop! figures in retail partnerships with stores like GameStop and Best Buy. To better understand and improve the online customer experience, Funko worked with Bizrate Insights to gather customer feedback across the journey.

Bizrate Insights implemented a comprehensive voice-of-customer collection strategy to help Funko identify pain points and fix issues at each stage of the customer journey. As a result, the Funko.com marketing team increased Net Promoter Score by more than 10 points and boosted site traffic by 67%.

Funko