Case Study: Dover Saddlery improves mobile CX and grows revenue with Bizrate Insights

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Preview of the Dover Saddlery Case Study

Dover Saddlery boosts mobile revenue 21% with Bizrate Insights

Dover Saddlery, a leading provider of horseback riding equipment and apparel, sought to optimize its customer experience across all aspects of its business. To achieve this, the company partnered with vendor Bizrate Insights and utilized its Online Buyer Survey service to collect verified customer feedback.

Using feedback gathered through Bizrate Insights' solution, Dover Saddlery was able to make targeted improvements, most notably a complete revamp of its mobile site based on direct customer comments. This initiative yielded significant measurable results, including a 25% reduction in bounce rates and a 21% increase in revenue from mobile orders.


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