Case Study: UpSellit achieves 80% lower eCPA and doubles conversions with Bizo

UpSellit Uses Bizo to Boost Efficiency of Acquisitions and Conversions

UpSellit, a provider of pay-for-performance solutions that help midmarket and large online businesses recover abandoned website visitors, needed to raise awareness among marketing decision makers and improve the efficiency of its acquisitions and conversions. Prior display-ad efforts were disappointing, producing eCPAs two to three times higher than the rest of its marketing mix.

UpSellit turned to Bizo’s business-audience targeting and retargeting platform. The campaign cut eCPA by about 80% (to roughly 20% of previous display costs), doubled conversion likelihood versus PPC traffic, and generated roughly 13% of all leads—dramatically improving acquisition efficiency and conversion performance.

Upsellit