Case Study: NRG Solar achieves 75% brand recall lift and increased website engagement with Bizo Marketing Platform

NRG Solar - Customer Case Study

NRG Solar, part of Fortune 500 company NRG Energy, is a leader in large commercial, industrial and utility-scale solar solutions. Working with agency Grey, the company needed to differentiate itself as a thought leader and drive website traffic and content engagement among decision makers in Energy, Utilities & Waste, Government, and Education.

Grey used the Bizo Marketing Platform to target display ads to more than 2.9 million industry professionals and continuously optimize audiences and placements. A Nielsen-backed brand study showed a 75% lift in brand recall (157,918 more unique professionals aware of NRG Solar); the campaign also drove 2,117 clicks, stronger site visits and page views, an 83% quarter‑over‑quarter engagement increase, 36% more landing‑page hits than the next vendor, and three times the cost efficiency of other platforms.

NRG Solar