Case Study: MyCase achieves triple‑digit KPI gains and increased targeted web traffic with Bizo

MyCase - Customer Case Study

MyCase, an AppFolio company, provides cloud-based practice management software for solo and small U.S. law firms. Facing a competitive market, MyCase needed to build brand awareness, drive targeted web traffic and engagement, and increase free trial sign-ups.

On its agency’s recommendation MyCase partnered with Bizo, using targeted display, Facebook social ads, website retargeting and Full-Funnel Analytics to reach legal professionals and track performance. The campaign drove over 2,000 new targeted visitors in three months, delivered triple-digit KPI gains (66% more pageviews per visit, 73% more visits per visitor), lowered cost per acquisition and helped MyCase rapidly grow brand recognition and conversions.

MyCase