Case Study: Human Capital Institute converts 150+ anonymous visitors into leads and boosts engagement with Bizo for Eloqua

Human Capital Institute - Customer Case Study

Human Capital Institute (HCI) is a global association for talent management that sells individual training, conferences and corporate programs with typically six- to eight-week sales cycles. HCI relied heavily on Eloqua-driven email nurturing but faced low email open rates (~20%) and a large share of anonymous website visitors, limiting its ability to engage prospects and accelerate conversions.

HCI implemented Bizo Multi-Channel Nurturing for Eloqua to synchronize display and social ads with existing email campaigns and A/B test creative, extending nurture touchpoints beyond the inbox. In two months the program converted over 150 anonymous visitors into leads, generated more than 80 form submissions from known contacts, and measurably increased site engagement (visits and pageviews per visitor), helping speed prospects through the sales cycle.

Human Capital Institute