Case Study: Express Employment Professionals achieves the same event registrations as national TV at 5% of the cost with Bizo

Express Employment Professionals Extends Reach, Grows Leads through Bizo

Express Employment Professionals, a franchised staffing company founded in 1983 with over 550 offices, needed a more efficient way to promote its Refresh Leadership Simulcast to local business owners, HR professionals, and hiring managers. Their previous site-specific banner approach was costly, time-consuming, and limited in reach, so the marketing team sought a more targeted, cost-effective solution.

By shifting to Bizo’s audience-targeted display advertising, Express reached its core business audiences more precisely and drove strong event registrations—Bizo produced the same number of registrations as a national TV campaign but at roughly 5% of the cost. The targeted campaigns helped boost overall event attendance (more than 4,800 in 2010 and over 6,000 in 2011) and freed up budget and time for other marketing initiatives.

Express Employment Professionals