Case Study: Avid achieves 350% ROI and 211 new sales opportunities with Bizo for Eloqua

Avid - Customer Case Study

Avid, a leader in media production platforms for film, TV, music and broadcast, aimed to convert more website visitors into leads and sales using its Eloqua marketing automation program. The company found a large share of site visitors remained anonymous and many known contacts weren’t engaging with nurture emails, leaving significant revenue potential untapped.

Avid implemented Bizo Multi-Channel Nurturing for Eloqua to sync display and social retargeting with email nurture programs, segmenting audiences by product interest and behavior and serving dynamic, in-sync creative across channels. In the first three months this approach drove a 13% conversion rate from Bizo-driven visitors, generated 211 new sales inquiries from anonymous prospects and delivered a 350% ROI, creating an “always on” system that re-engaged anonymous and known prospects beyond the inbox.

Avid