Case Study: Red Roof Inn achieves a 70% increase in course completions and 34% more continuing education credits with BizLibrary

Red Roof Inn - Customer Case Study

Red Roof Inn, a leader in economy lodging with more than 450 U.S. properties, needed a scalable way to build communication and management skills and create a customer‑centric culture across a dispersed workforce. The Learning & Development team aimed to provide ongoing training for managers, front‑line staff, corporate and call‑center teams, and senior leaders while tracking measurable outcomes.

They launched the RED Academy on BizLibrary’s LMS, combining thousands of micro‑learning videos with custom content and a mobile, just‑in‑time delivery model and phased rollout. Results included course completions rising from 15,529 to 26,455 (a 70% year‑over‑year increase), a 34% increase in continuing‑education credits, broader manager adoption for daily operations, and support for Red Roof’s top ranking in online guest reviews for five consecutive years.

Red Roof Inn

Andrew Alexander

President