Case Study: Ingram Micro builds a pipeline of Microsoft Cloud partners with Bizight

Ingram Micro - Customer Case Study

Ingram Micro, the world’s largest technology distributor, needed to recruit potential Microsoft resellers and cloud service partners through digital marketing channels. Bizight partnered with Ingram Micro’s digital team to plan a targeted campaign focused on attracting the right partners and communicating the value of Microsoft Cloud Services.

Bizight implemented a multi-channel lead generation program using Google display and search ads, LinkedIn and Facebook ads, email marketing, landing pages, PPC, data profiling, and telemarketing. The campaign built a pipeline of interested partners, which was then followed up and qualified to create a pipeline of potential new partners to be recruited.

Ingram Micro