Case Study: Voices.com achieves clear attribution of millions in sales with Bizible

Voices.com - Customer Case Study

Voices.com is a marketplace that connects businesses with professional voice‑over talent. As the company scaled, its marketing team lacked clear visibility into where leads and revenue were originating — they couldn’t pinpoint which channels, campaigns, or keywords drove signups or how to better target audiences, creating the risk of wasted ad spend.

By implementing Bizible (integrated with Salesforce and Pardot), Voices.com gained channel-, landing‑page- and keyword-level attribution tied to deals. The platform explained traffic spikes, identified hundreds of referral sources across 6,000+ deals, eliminated $50,000 in wasted ad spend and attributed millions in sales, allowing the team to focus on high‑value initiatives.

Voices.com

David Ciccarelli

CEO, Voices.com