Case Study: The Sentral Group (cable assembly manufacturer) reduces wasted PPC spend and saves time with Bizible

Using PPC Keyword Data to Replace Negative Keywords

The Sentral Group, led by VP of Sales and Marketing Eric Wendt, is one of the largest U.S. manufacturers of cable assemblies. They faced wasted PPC spend and a flood of unqualified leads, which cost sales time and required a better way to qualify prospects.

By using Bizible to see the exact keyword each lead used, the team identified and added negative keywords for unqualified queries. That change cut wasted ad spend (about $500/month on irrelevant terms), saved sales time, and — as Wendt put it — "Bizible paid for itself in the first 5 minutes."

Sentral

Eric Wendt

Vice President, Sales and Marketing, The Sentral Group