Case Study: Xamarin achieves clear ROI and actionable marketing attribution with Bizible

Salesforce-based SaaS marketing attribution

Xamarin, a San Francisco–headquartered platform for building mobile apps with teams in Boston, London, Denmark and Argentina and customers in 120 countries, needed marketing to drive qualified leads and show which channels and campaigns were producing revenue. Although the team tracked monthly spend—especially on paid search—they lacked visibility into which customers and keywords that spend was actually driving, leaving attribution and funnel insights incomplete.

Bizible solved the problem by integrating with Salesforce to deliver keyword-level and cohort-based attribution, so the team could trace leads and revenue back to specific campaigns (Hemmah cites an example of $50,000 in spend yielding $350,000 in return). The integration populated Salesforce with actionable attribution data instantly, clarified monthly ROI by keyword, enabled smarter budget decisions, and required virtually no additional training.

Xamarin

Cori Hemmah

Xamarin