Case Study: PitchBook achieves full-funnel attribution and 15% budget growth with Bizible

PitchBook - Customer Case Study

PitchBook provides detailed data and analysis on public and private equity markets—venture capital, private equity and M&A—but its marketing team was stuck on legacy, last-touch attribution. With long, complex buyer journeys involving many contacts and touchpoints, the team couldn’t accurately measure how marketing activities influenced pipeline and revenue, leading to misinformed decisions that limited marketing-driven growth.

PitchBook implemented Bizible to get full-path attribution across online, offline, and sales touchpoints. That visibility let them connect marketing spend to closed-won revenue, clearly demonstrate ROI to executives, and secure a 15% budget increase for 2018.

PitchBook

Kevin Lissandrello

Demand Generation Marketing Group Manager