Case Study: MongoDB accelerates lead velocity—cuts SQL age from 7 to 3 days and halves SAL age with Bizible

MongoDB - Customer Case Study

MongoDB, the widely used modern database, needed better visibility into its digital marketing funnel. Mat Rider, Global Director of Digital Marketing, and his team were tracking lead volume but couldn’t pinpoint where leads were getting stuck or which channels, keywords and creative were driving high‑quality, fast-moving opportunities—nor could they measure the impact of ABM on time to close.

By adopting Bizible and integrating it into their data warehouse, MongoDB gained granular channel and ABM insights, built velocity reports, and targeted accounts showing stalled progress. The team cut SQL age from 7 to 3 days, reduced SAL age by 50%, had Bizible up and running in a day, and benefited from a highly engaged customer success partner.

MongoDB

Mat Rider

Global Director of Digital Marketing