Case Study: Jellyvision uncovers 4x more marketing-attributed revenue and frees 8 hours per week with Bizible

Jellyvision - Customer Case Study

Jellyvision, maker of the ALEX employee communication platform used by millions at over 550 companies, helps people make complex benefits and financial decisions. Kimberly Galitz, web marketing and analytics manager, was spending hours each week pulling Salesforce reports into spreadsheets and relying on a first-touch attribution model that introduced human error and significantly undervalued marketing’s contribution.

By implementing Bizible with a W-shaped full-funnel attribution model (and onboarding support from a Bizible Customer Success manager), Jellyvision gained channel-, campaign-, and cost-level visibility; marketing was shown to touch 4× more revenue than previously measured, and Kimberly recovered about 8 hours per week. The team now tracks net-new leads and revenue by channel, pinpoints high-ROI programs, and uses Bizible as a collaborative tool for accurate budgeting and planning.

Jellyvision

Kimberly Galitz

Web Marketing and Analytics Manager