Case Study: Curtiss-Wright achieves 250%+ ROI and streamlined cross-domain tracking with Bizible

Cross Domain Tracking & Reporting All in One place

Curtiss-Wright Controls Avionics & Electronics (CWC-AE), represented by Sr. Marketing Specialist Elisabeth O’Brien, is a global aerospace firm that develops systems to collect and analyze aircraft sensor and avionics data. The marketing team struggled to measure AdWords performance because monthly conversions from AdWords, Google Analytics, and Salesforce didn’t match, forcing time‑consuming manual reconciliation and leaving ROI as an educated guess.

Implementing Bizible centralized cross‑domain tracking and reporting directly on the Salesforce lead record, removing the need for manual cross‑checking. That change saved about an hour a month (roughly €500/year) and more than €2,000 ($2,739) annually in combined savings, delivering an ROI of over 250% according to O’Brien.

Curtiss-Wright

Elisabeth O'Brien

Sr. Marketing Specialist, Curtiss-Wright