Case Study: ClosedOpp (Salesforce-focused PPC agency) achieves 100% accurate AdWords-to-Salesforce attribution and happier clients with Bizible

ClosedOpp - Customer Case Study

ClosedOpp is a PPC agency that works exclusively with Salesforce clients, promoting a “Salesforce‑Focused PPC” approach. In 2013 the team struggled to connect AdWords conversion data to their Salesforce CRM: manual attempts produced unreliable correlations and no true end‑to‑end reporting, so they needed an attribution solution capable of an API integration between AdWords and Salesforce.

They implemented Bizible, the only tool they found that uses the Google AdWords API to directly connect with Salesforce, enabling accurate keyword-to-opportunity attribution. Bizible delivered precise reporting of leads, opportunities, and wins from AdWords, increased client confidence and transparency around ad spend, and provided ongoing customer success support that keeps clients happier and more trusting of the data.

ClosedOpp

Rich Norwood

CEO