Case Study: Cisco Umbrella achieves measurable pipeline and revenue from LinkedIn ads with Bizible

Cisco Umbrella - Customer Case Study

OpenDNS (now Cisco Umbrella) is a cloud security platform that blocks malicious destinations before connections are established. Joey Ta, Senior Digital Marketing Manager, needed to link LinkedIn marketing campaigns and ad creative to pipeline and revenue but couldn’t do so with LinkedIn Ads alone, spending hours manually matching campaign data to Salesforce in Excel and unable to optimize in real time.

The team implemented Bizible to accurately track LinkedIn Sponsored Updates and eliminate manual Excel work. With Bizible, Joey now optimizes creative and reports on pipeline and revenue each quarter, speeding decisions and campaign performance measurement—he says the only regret is not adopting Bizible sooner.

Cisco Umbrella

Joey Ta

Sr. Digital Marketing Manager