Case Study: PGi achieves over 350% ROI on Madison Logic ABM spend with Bizible

Bizible proved that PGi was realizing an ROI greater than 350% on their Madison Logic ABM program spend

PGi, the world’s largest dedicated provider of collaboration software and services, adopted an account-based marketing strategy using Madison Logic to increase marketing’s impact. However, their legacy lead-based attribution consistently missed Madison Logic interactions and couldn’t represent account-level buying committees, leaving the team unable to prove ROI and putting the ABM program at risk of being cut.

By implementing Bizible’s every-touch, account-based attribution, PGi connected contacts and touchpoints to the right accounts and opportunities, gaining full visibility into the customer journey. Bizible showed Madison Logic campaigns drove 16x the opportunity value previously reported, uncovered closed-won revenue that legacy reporting missed, and proved an ROI greater than 350%, turning Madison Logic from a program under review into a strategically important growth channel.

PGI

Kelly Cooper

Director of Demand Gen