Case Study: Blue Fountain Media achieves a 52% increase in lead volume and a 15% boost in conversion rate with Bizible

AdWords Optimization for Actual Sales

Blue Fountain Media, a New York–based digital marketing agency serving clients from startups to Fortune 1000 companies, needed to better target prospects by location. Google Analytics and AdWords showed where visitors came from but didn’t link that data to actual sales, leaving the team unable to distinguish regions that produced customers from those that only produced clicks or conversions.

By using Bizible attribution data to track leads by country, region and city, Blue Fountain adjusted AdWords geo-targeting and created location-based keywords, cutting spend in non-performing areas and increasing investment where customers actually came from. The changes produced a 52% increase in lead volume and a 15% improvement in conversion rates.

Blue Fountain Media

Austin Paley

Digital Marketer, Blue Fountain Media