Case Study: FEMA improves public engagement and brand consistency with Bixal's video storytelling

FEMA wins 2020 Bronze Telly Award for life-saving video storytelling with Bixal

FEMA, the Federal Emergency Management Agency, faced a challenge in educating the American public about its life-saving mission. Despite having an extensive video library, the public was not engaging with its messages and lacked a clear understanding of the agency's roles and responsibilities. Bixal was engaged to provide videography, content strategy, and branding design services to address this need for cohesive storytelling and to build trust.

Bixal created a cohesive, branded multimedia template library and produced multiple high-impact, Section 508 compliant videos for FEMA. This solution provided clearer messaging and brand consistency, which expanded reach and deepened engagement with core audiences. The collaborative work on the animated video "Building a Resilient Nation" won a 2020 Bronze Telly Award. Bixal's work provided FEMA with an improved approach to its video library, assisting the agency in building a more consistent brand voice with in-depth and engaging narratives.

FEMA