Case Study: Ibotta achieves fully automated mobile CI/CD and a 0.3% crash rate with Bitrise

Shopping made smart & rewarding with Ibotta

Ibotta, a Denver-based consumer tech company with a popular iOS and Android shopping app, faced scaling and quality challenges as its mobile team grew. Early workflows relied on Jenkins and manual processes that frequently failed and required hours of intervention; as the team embraced code reviews and testing they needed a mobile-focused CI/CD solution. They evaluated options and selected Bitrise for its mobile-specific features and ease of setup.

Bitrise delivered a mobile CI/CD pipeline that Ibotta replicated from their Jenkins setup in under a week, using Script steps and fastlane to automate builds and releases. As a result, Ibotta now runs roughly 700 builds per week, has fully automated its public release process (previously manual), and reduced crash rates to 0.3%, improving developer productivity and overall app quality.

Ibotta

Vince Delricco

Android Engineer