Case Study: Dovetail scales Australia’s fastest-growing fintech app with Bitrise

Dovetail launches in 3 new markets in 16 months with Bitrise

Dovetail, a company that builds and incubates products for high-growth startups, faced significant challenges as they rapidly scaled. While developing the Afterpay fintech app across multiple countries and environments, their existing CI/CD tools struggled with maintenance and lacked mobile-specific integrations. This growing complexity threatened their ability to support exponential growth without downtime, leading them to seek a new solution and ultimately partner with the Bitrise platform.

By implementing Bitrise, Dovetail gained a reliable, customized CI/CD pipeline using pre-built steps for React Native, Xcode, and Gradle. This solution automated their build, test, and deployment processes, removing manual steps and enabling parallel builds of up to 24 binaries. Using Bitrise allowed the team to efficiently manage several complex codebases, supporting the launch of Afterpay in three new global markets within 16 months. The app now serves approximately 10 million active users and is used by over 50,000 merchants, solidifying its position as a leading fintech application.

Dovetail