Case Study: Eight Sleep boosts sales with crypto rebates using BitPay Send

Eight Sleep drives one of its strongest sales periods year-to-date with BitPay crypto rebates

Eight Sleep, a sleep fitness company, sought to integrate cryptocurrency into its customer incentive programs to connect with a younger, high-income demographic and modernize its brand. They partnered with vendor BitPay and utilized its BitPay Send service to offer crypto rebates without having to directly handle digital assets.

BitPay provided the solution by managing all cryptocurrency conversion and wallet transactions, allowing Eight Sleep to fund promotions with fiat currency. The results were significant, with the crypto-focused promotion generating one of Eight Sleep's strongest sales periods of the year, comparable to Black Friday and Cyber Monday. The company reported very high engagement and adoption, exceeding their expectations.

Eight Sleep