Case Study: Thrive360 achieves immersive VR streaming and lower costs with Bitmovin

Thrive360 - Customer Case Study

Thrive360 provides on-demand, clinician-developed mental and physical healthcare content and wanted to expand its offering with virtual reality while ensuring playback across many devices and better visibility into performance. To do that, Thrive360 turned to Bitmovin’s VOD Encoder, Player, and Analytics to support VR, improve video quality at lower bitrates, and gain deeper insight into how users engage with its content.

Bitmovin implemented VR-enabled per-title encoding, multi-device playback, and analytics that gave Thrive360 clear, actionable data on streaming behavior and troubleshooting needs. The results included a 50% reduction in encoding and CDN costs, a 30% increase in viewer quality of experience, and support for immersive VR content across major devices and platforms.

Thrive360

Christy Lamka

Co-founder and COO