Case Study: Globo achieves 6.4× faster 4K encoding and preserves broadcast‑quality visuals with Bitmovin

Setting new quality standards in 4K Brazilian soap operas and original series have never been more stunning

Globo, Brazil’s leading broadcaster and digital hub, produces roughly 3,000 hours of entertainment each year and reaches tens of millions of viewers. Committed to a “Globo Standard of Quality” and an early adopter of 4K, the company faced the challenge of delivering pristine visual quality across limited-average national internet speeds while replacing aging on‑premises hardware and meeting high volume and turnaround demands.

Globo selected Bitmovin’s cloud encoding and its 3‑Pass Encoding algorithm to optimize compression for perceptual quality, speed and cost. Bitmovin encoded a 90‑minute HEVC asset in 14 minutes (a 6.4x realtime factor), enabling faster time‑to‑market, preserving visual integrity at lower bitrates, and reducing capital expenditure—delivering 4K workflows that meet Globo’s strict quality standards.

Globo

Igor Macaubas

Head of Online Video Platform