Case Study: PRO PLUS maximizes ad revenue and meets VPAID standards with Bitmovin Player

Pro Plus - Customer Case Study

PRO PLUS is Slovenia’s leading media company, operating major TV channels (POP TV, Kanal A) and popular digital properties including 24ur.com and VOYO. After 23 years of market leadership they faced a technical challenge: their in‑house video players did not support industry ad standards (e.g., VPAID) demanded by global advertisers, limiting ad formats and revenue opportunities.

PRO PLUS adopted the Bitmovin Player to meet advertiser requirements and unlock advanced ad capabilities. The flexible, feature‑rich player enabled richer interactivity, improved measurement and broader ad types, while Bitmovin’s local presence and product roadmap helped PRO PLUS stay ahead of market trends—resulting in better monetization and a stronger competitive position.

Pro Plus

Bostjan Rigler

Technical Director