Case Study: Mercado Libre achieves faster launch, reduced complexity, and better ad-supported playback with Bitmovin Player

Mercado Libre transforms video experience and maximizes revenue with the Bitmovin Player

Mercado Libre, the largest online commerce and payments ecosystem in Latin America, needed to launch Mercado Play quickly while handling advanced ad insertion, flawless playback across devices, and lower operational complexity. Working with Bitmovin and its Player SDK, the company aimed to avoid the heavy integration and maintenance burden of open-source video solutions.

Bitmovin delivered a flexible player integration that accelerated time to market and simplified operations across SDKs, while supporting premium playback and ad workflows in the Mercado Libre app. The results included 50% faster ad startup times, sub-50 ms transitions from ads to main content, buffering below 0.3%, and error rates below industry median benchmarks.

Mercado Libre

Pablo García

VP Loyalty & Entertainment