Case Study: kicker achieves stronger content monetization and viewer engagement with Bitmovin Web Player

kicker boosts its content monetization capabilities with Bitmovinʼs Web Player

kicker, one of Germany’s leading digital sports publishers, needed a scalable and reliable way to monetize its growing video content while maintaining seamless playback during major football events. To support this, kicker partnered with Bitmovin and adopted the Bitmovin Web Player to improve ad monetization and viewer experience.

Bitmovin implemented a highly customizable player with robust ad insertion and broad browser support, helping kicker deliver buffer-free streaming across devices. The result was longer viewing sessions, improved user satisfaction, and higher ad revenue through increased ad impressions, showing measurable gains in both engagement and monetization.

Kicker

Tobias Buhl

Product Manager