Case Study: CBC (Mediengruppe RTL) achieves broadcast-quality cross-platform streaming and increased ad monetization with Bitmovin Player

CBC - Customer Case Study

CBC, part of Mediengruppe RTL Deutschland, is a leading German TV production, IT and broadcast company serving major channels and sports coverage with more than 800 employees across Cologne, Munich and Berlin. Tasked by Mediengruppe RTL Deutschland to build new web and mobile video services, CBC needed to maximize reach, deliver broadcast-quality user experiences across browsers, smartphones and tablets, support OTT workflows and ad handling, and maintain strong content protection—without investing heavily in bespoke player development.

After evaluating options, CBC selected Bitmovin Player to power its custom video players. The player delivered broad platform compatibility, high-quality playback and robust ad support, enabling CBC to elevate RTL’s offering, reach audiences across diverse devices, enhance monetization and avoid major engineering costs—providing the broadcast-quality experience and content protection the team required.

CBC

Frank Penning

Director of IT & Technology