Case Study: AAX boosts regional conversions and brand awareness with Bitmedia.IO

AAX boosts signups to 852 and reaches 9.3 million impressions with Bitmedia.IO

AAX, an Asian-based cryptocurrency exchange, came to Bitmedia with the challenge of increasing its brand awareness and attracting new clients within a specific regional market, while also aiming to decrease its cost per user acquisition. They sought to achieve this through a targeted crypto ad campaign.

Bitmedia executed a CPM and CPC banner ad campaign, which was refined by shifting the budget towards the better-performing CPM model and focusing geo-targeting on the best-performing CIS region. This solution delivered over 9.3 million impressions and 14,000 new clients for AAX. The campaign successfully decreased the cost per lead by 17.6% and significantly increased regional brand awareness.

AAX